House of JD presents
Unfold. Refresh + Release + Re-wear.
Save time and money. Smooth creases. Instantly refresh clothes and linen. Neutralise odour. Extend garment life. Look great, feel great.
What Unfold does
Unfold is a two-in-one fabric refresher and wrinkle release spray, suitable for use on both clothing and linen. Its light formula evaporates quickly, leaving almost zero residue on fabric.
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Extends fabric life
Unsoiled garments can be refreshed instead of washed - extending their life and saving time, energy, money, and water.
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Smooths wrinkles
A quick mist and gentle tug smooths creases without an iron. Indispensable when travelling or when you're pressed for time.
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Deodorises and refreshes
Neutralises everyday odours rather than masking them, so garments feel genuinely refreshed.
Simple, fast, effective
How to use Unfold
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Spray
Lay the garment flat. Spray from about 20 cm away until the fabric is slightly damp.
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Rub
Gently rub and tug the fabric with your hands, smoothing out wrinkles.
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Rest
Leave the item to completely dry for about 5-10 minutes before wearing.
The collection
Four curated fragrances.
Composed to elevate the everyday
Each Unfold fragrance is composed as a considered statement, setting them apart from conventional fabric sprays. Swipe or use the dots below, to discover more.
Elegance
Rich · Sweet · Floral · Soft
A full, rounded composition that opens with sweet florals and settles into warm soft notes. A fragrance for moments that call for quiet polish - the office, an evening out, a crisp morning with nowhere to rush.
Serenity
Golden · Bright · Floral · Sweet
Sunlit florals layered over a soft base of vanilla musk. Gentle, golden, and grounding - a fragrance that replaces chaos with a sense of calm and confidence.
Opulence
Bold · Spicy · Citrus woods
A confident statement: bright citrus meets spice, resting on a deep wood base. Warm, rich, and unmistakably present - for pieces that carry an entrance.
Valour
Peppered citrus · Earthy · Woody
A bold, grounded fragrance. Peppered citrus cuts through, then settles into earthy, dried woods. Unapologetic, clean, and quietly rugged.
The formula
Made with consideration
Light & clean
Unfold was designed to evaporate cleanly, leaving almost no residue. Fabric stays clean to the touch, never sticky or weighed down.
Paraben-free
Formulated without parabens. Unfold is made for everyday use on the pieces that sit closest to your skin.
Phthalate-free
No phthalates in the fragrance or base. What you smell is considered composition that will not interfere with your skin or body.
Ingredients
Aqua, Alcohol, Cyclomethicone, Non-Ionic surfactant, Fragrance.
Safety & usage
- For external use only. Use only as directed. Use only on fabric.
- Avoid contact with eyes, wash hands with water after use.
- Do not use as ironing water.
- Keep the bottle capped. Store in a cool area, out of direct sunlight.
- Not suitable on silk, leather or suede. Test spray on inner hem.
- Keep away from children, animals and food.
- Do not inhale directly.
- Prolonged inhalation may cause an allergic reaction in sensitive individuals.
Questions
Frequently asked
Will Unfold leave marks or residue on my clothes?
No. Unfold is designed to evaporate almost completely, leaving virtually no residue and a very light fragrance trail. Always spot-test on hidden seam first.
How long does the fragrance last?
Unfold leaves a soft, skin-close scent that lingers subtly for days - noticeable to you, polite to everyone else. It is intentionally composed to be subtle - a whisper, not a shout. Layer more generously for a stronger presence if you prefer.
What fabrics can I use Unfold on?
Most everyday fabrics respond beautifully - cotton, linen, denim, wool blends, polyester, and knitwear. Avoid use on silk, leather, suede, and anything labelled "spot clean only" or "dry clean only". When in doubt, test on a hidden seam first.
Does it actually remove wrinkles?
For everyday wear and light creases - yes. A light mist, a gentle tug, and a few minutes drying will smooth most fabrics without an iron. Deep, set-in creases may still benefit from a press, but Unfold handles the day-to-day remarkably well.
Can I take it when travelling?
Absolutely, Unfold is perfect for travel. The slim bottle takes up minimal space in your luggage and you can use it on your wrinkled clothing straight out the suitcase. No mess, no fuss.
Is Unfold a replacement for laundry and ironing?
No, and it's not meant to be. Unfold is for garments and linens that are unsoiled but wrinkled, faintly smoky, or just stale from hanging in a wardrobe. If something is visibly dirty or carries body odour from a full day of wear, it definitely needs to be washed. Unfold simply reduces how often you need to wash.
Where is Unfold made?
Unfold is designed and produced in South Africa, made to high standards for quality, responsible sourcing, and clean formulation.
How do I become a stockist or place a bulk order?
We welcome stockist partnerships with aligned retailers, boutique hotels, and lifestyle spaces. Send your store details and a short introduction via the contact form - we'll reply within two business days.
About House of JD
House of JD is a South African brand by Jada Labs working at the intersection of home, body, and everyday living. We make things we want to reach for - products that are quiet in presence but considered in every detail. Unfold, our debut collection, is a fabric care range built around a simple premise: wear what you love more, and wash it less.
Contact
Enquiries about Unfold, stockist partnerships, bulk orders, or press are all welcome. We reply within two business days.